We’re all stronger than we think. We’ve all done incredible things we don’t even realise while conquering life’s ups and downs. This was a new direction for the brand as we set out to make people believe in themselves again, reminding them that they can embrace a healthier lifestyle by calling upon their fighting spirit. To top it all off, getting a mention from  TIME Magazine was nice.

Director: Mark Malloy

Edit: Jack @ The Butchery 

 

2015 AWARD Bronze - Film
2015 AWARD Bronze - Craft in film